TAKE IT BACK

- NIKE 2050 SPEC AD

I DREAM OF LEAVES SHINING WITH THE RAINDROPS

April 15, 2050

Atmospheric pollution level : Danger

6:50

I wake up and wash my face with sterilized tap water boiled and left overnight.
I read a newspaper.
It says that there are 95,671,902 unknown-virus-infected people worldwide today.


7:20

Mom is dreaming of beautiful nature in VR this morning as usual.
We eat allocated meal delivered by drone.
It doesn't taste great but lets us survive at least.
Even it doesn't let us feel hungry for 24hours.
It has been a while since people has started to live without leaving house at all because of air pollution.

8:00

I go out for a run.
The skin is tingling.
There is no one outside.
And of course, I'm the only one who runs outdoor.
That's natural because rain is acidic, soil is harmful, and the atmosphere is filled with countless viruses.
Still I run.
I think it's right to run on my own feet.
The lungs do not rot immediately with this Nike mask.


8:30

Tinnitus is coming.
Blood is also coming out of my nails.
My smartwatch is urging me to go back.
But I stay because I can see a momentary blue sky which appears from the gap of clouds split by regular service drone at this time.
I'm probably shortening my life for that.

I've heard that people had been achieving natural clouds on cloudy days, and the sun shining on sunny days until 30 years ago.
It sounds like a dream for me turning 25 this year.
Mom says that people used to drink tap water in Japan but I highly doubt it.
If I were able to live in such an era even for a day, I would have made any effort for that.


However 6.5 million people a year had already been died due to air pollution in 2016 according to IEA.
And 90% of people in the world had been lived under such a polluted atmosphere according to WHO.

I can't help thinking that people might have been able to notice the crisis even if the last nature had existed there.

I get home, finish my work, and sleep like a log.
I dream of leaves shining with the raindrops.

Director & Photographer HIDEYUKI HAYASHI

Director of photography MATTHEW GEORGE SPERZEL

Starring SHIRAYUKI

Stylist SHINGO FUKUYAMA

Hair Stylist HIROKI KITADA

Make Up Artist & Mask Design TOMO IMAI

Cast (Mother) TOSHIE AWATA

Voice Over TARNYA WRIGHT

Special Thanks EMI KUSHIDA

Text HARUKA ODU

  • 黒のYouTubeアイコン
  • ブラックInstagramのアイコン

SOCIAL CREATIVE PLATFORM

"NOT FOR GOODNESS, BUT FOR COOLNESS"